Celebrating a Milestone: TheLoops Joins IFS

As much as we all love up-and-to-the-right graphs, growth at a startup is hardly ever linear. There are lumps and bumps, but also hopefully some breakthroughs and wins along the way. TheLoops’ co-founders, Somya Kapoor (CEO) and Ravi Bulusu (CTO), have seen and experienced all of these in the last five years since starting the company in 2020, and navigated each twist remarkably. Today, we congratulate them as they embark on the next chapter joining IFS.

DTC was the first investor leading the company’s seed round. We loved the founders’ backgrounds, with Somya’s history as a product leader and Ravi’s track record building several technology platforms from the ground up. Their mission was clear – they wanted to transform the world of customer experience through data and AI.

The fabric they built integrated customer data from several disparate sources enabling support agents to resolve issues faster, and allowing tight feedback loops connecting sales, customer support, and product teams. They solved pain points they innately understood – focusing on both the support team experience and what not having that "loop" left on the table for businesses.

Over time, the product evolved into a complete data and insights platform for CX teams. When LLMs came along, they were lightning quick to adapt the product and build a suite of agents and copilots across the CX lifecycle. The underlying data foundation enabled them to get much higher accuracy from LLMs, resulting in higher productivity gains and clear ROI for customers. This adaptability and speed demonstrated both technical expertise and a clear understanding of the evolving market.

At the same time, they also evolved on their GTM strategy, leveraging both direct sales and strategic partnerships to grow efficiently while the customer support market got noisier as incumbents and new startups spent huge swaths of capital. The product focus and customer obsession, however, never wavered.

And ultimately, that led us to today's news -- TheLoops is being acquired by IFS, a leading provider of enterprise cloud and industrial AI software. As a happy customer of TheLoops, IFS deeply understood the strengths of the technology and the applicability of their data and AI platform to many domains - IFS brings a portfolio of products and services perfectly positioned to benefit from TheLoops' technology. This is a milestone that will undoubtedly unlock new opportunities for growth and impact for the team and the tech they've built.

Reflecting on the last five years, TheLoops has proven to be a team driven by purpose, resilience, and innovation. We’re grateful to have partnered with Somya, Ravi, and their talented team along the way. Wishing them nothing but success as they move forward to the next chapter of their story.

Radhika
& Team DTC

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